As a communications and marketing expert Zanade has perfected and refined her methodologies into a six step process called The Z Method (Or, Method Z if you’re one of the cool kids) The Z Method is grounded in research and discovery of a client or business in order to provide the best strategic plan for digital marketing goals. In short, we find the North Star of a brand and use tactics, tools, and analytics to ensure brand awareness, loyalty, and impact in the long term.